Posts In Category

Big Data

Big DataData ScienceUnderstanding Big Data

Social networks, in one form or another, have existed since people first began to interact. Indeed, put two or more people together and you have the foundation of a social network. It is therefore no surprise that, in today’s Internet-everywhere world, online social networks have become entirely ubiquitous. Within this

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Big DataTech TrendsUnderstanding Big Data

This is Part 2 of Data Strategy series discussing “How To” following Part 1 of Data Strategy that dealt with “5 ‘W’s of Data Strategy”.  Strategy is about doing the right things and tactics is about doing things right. Data Strategy is about doing the right things to distill Data

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Big DataData ScienceData Science 101Understanding Big Data

One of the coolest things about being a data scientist is being industry-agnostic. You could dive into gigabytes or even petabytes of data from any industry and derive meaningful interpretations that may catch even the industry insiders by surprise. When the global financial crisis hit the American market in 2008, few

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Big DataTech TrendsUnderstanding Big Data

I am sure you’ve come across many 2016 statistics on Data and Analytics as I have. I’d like to use couple of statistics from IDG’s Enterprise 2016 Data & Analytics Research to start this article. As per their research, 78% of enterprises agree that data strategy, collection & analysis of big

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Customer Journey
Big DataContributorsMarketing & Sales

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they interact with your brand. Today, thanks to the

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Metadata
Big DataData ScienceUnderstanding Big Data

Metadata. You may have heard the term before, and may have asked yourself either “what is metadata” or “why is it as important as data?” This article will be an attempt to clear up those two subjects. As this can often be quite dense, let’s jump right in! Metadata can

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Big DatainfographicsUnderstanding Big Data

Another year, another stellar run for the tech world’s darling – data. Big Data analytics and Business Intelligence are both fueling the growth of Enteprises all over the world, and also getting heavy investment within the Big Data market. The ability to gain insights laying dormant in unstructured data is enabling organizations to compete and

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Second-Party Data
Big DataContributors

As 2017 quickly approaches, businesses are focused more than ever before on gleaning insights from first-party, third-party and most recently, second-party data. Yes, that’s right – second-party data. Now, some of you might be wondering, What exactly is second-party data? Unlike first and third-party data, second-party data is shared between

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Big DataConversationsData Science

Kathleen Kennedy is the president of MIT Technology Review and the MIT Enterprise Forum. MIT technology review is MIT’s media platform and it covers emerging technologies and their impact. Their job is to help the audience understand the world shaped by technology, and obviously data is one of those huge

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Big DataContributorsMarketing & Sales

There’s a long history of industries undergoing massive transformations fueled by the power of digital data. The moment has arrived for data to help reshape one of the largest industries of the digital age: marketing. 2016 has been a challenging year for the marketing community, with an eye-opening media transparency

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