Posts In Category

Retail & Consumer

Speed is crucial in the consumer goods space. Big Data helps companies be more responsive to rapidly-changing trends, allowing market players to increase revenue and reduce wasted expenditure.

BI & AnalyticsInterviewsRetail & Consumer

We met Cormac Walsh, the CEO and Founder of Avansera at CODE_n contest in CeBIT, Hannover. Cormac gave us a fascinating insight into how Avansera is disrupting consumer analytics for FMCG companies and retailers.  Who are you? My name is Cormac Walsh. I am the CEO and founder of Avansera.

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BI & AnalyticsInterviewsRetail & Consumer

Loyalty Cards status quo In the world of business transactions, consumers and merchants alike are continuously and relentlessly inundated, the costumer with cards, rewards, points, friends programs, and the like (see Tesco) to incentivize, the vendor with programs, numbers, tools, spreadsheets, and more with the intention of informing. Every card,

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BI & AnalyticsCase StudiesMachine LearningRetail & Consumer

Supermarket Giant Tesco pioneers Big Data: Turning Customer Loyalty into Royalties                                                                               

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