Marketing & Sales
Data is the new black. Touted as a silver marketing bullet, data and scientific thinking will guide creativity in an evolving social and mobile universe. This is the rationale underlying the launch of OgilvyAmp, essentially an aggregation and rebranding of the data wonk’s buried among Ogilvy’s global offices. This is
STIHL Inc. had a problem. A big problem. With 2013 sales of roughly $3.7 billion, STIHL might be the envy of many. Founded in 1926, the company is the world’s largest manufacturer of chain saws and handheld power equipment. But it was in immediate danger of dramatically losing market share.
Accel Partners are putting their money behind a price optimization SAAS for the hospitality industry, which uses big data to automatically adjust the prices of hotel rooms according to factors such as weather, events, or fluctuations in web traffic. The hospitality industry is a challenging field for such ventures, but
Twitter has recently implemented a loop count for it’s micro-movie platform Vine. This new feature, based on data collected since April 3 of this year, gives users the possibility to measure the popularity of their videos. Rather than relying solely on ‘likes’, or a view count which could be inflated by
We met up with founders of GPredictive. GPredictive ´s mission is to provide customers with solutions that make decisions based upon data as easy as possible. http://www.youtube.com/watch?v=7aqZX8kFBXU Who are you and what are you doing? We are G-Predictive, a big data start-up. We want to give access to everyone to the