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BI & AnalyticsBig DataContributorsFeaturedTechnology & IT

In the face of overwhelming evidence, consumers can no longer ignore the fact that major tech and social media companies engage in mass data harvesting and the selling of user information to third parties – one need only look to the recent Cambridge Analytica scandal (which impacted not only the users

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BlockchainContributorsFeaturedInternet of Things

Kevin Ashton, the man who coined the term “Internet of Things” (IoT), wrote in 1999: “If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything, and greatly

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Big DataContributorsEducation

We live in a world of 1’s and 0’s, a world of data. Consumers and businesses send and receive enormous amounts of data all day, every day. From smartphones that learn how the user behaves to purchasing decisions that inform marketing messaging to analytics that can isolate flaws in a

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Big DataContributorsFeatured

Data management strategies have undergone a significant change over the last decade. A decade ago the responsibility of data management laid with the IT department, while data analytics were performed in other departments individually based on the needs. Now, we are seeing a significant shift towards a more centralized approach

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BI & AnalyticsContributorsFeaturedMarketing & Sales

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing

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Big DataContributorsCybersecurityFeatured

Car-generated data is set to transform the auto industry and the consumer driving experience, but there are significant challenges along the way.   What’s the most disruptive trend in the auto industry today? If you answered “electric engines” or “self-driving cars,” not so fast. The real game-changer for the industry

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ContributorsFeaturedMarketing & SalesTech Trends

It’s not a question. Digital customer engagement and service is on the rise. Customers are of the hope that businesses will in day’s to come, implement digital channels to solve service issues and complete transactions. According to Zendesk, 70 % of customers expect companies to have a self-service option in

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Big DataContributorsMarketing & Sales

Do you know what an Exabyte is? One Exabyte is equal to one billion gigabytes. So if something is 2.5 exabytes in size, numerically it is written as 2,500,000,000 gigabytes. The full value, showing the gigabytes numerically as well, is probably too many zeroes for anyone to comprehend. Regardless, 2.5

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Text Mining
ContributorsData Science

ElasticSearch is a search engine and an analytics platform. But it offers many features that are useful for standard Natural Language Processing and Text Mining tasks. 1. Preprocessing (Normalization) Have you ever used the _analyze endpoint? As you know ElasticSearch has over 20 language-analyzers built in. What is an analyzer

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Customer Journey
Big DataContributorsMarketing & Sales

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they interact with your brand. Today, thanks to the

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