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Text Mining
ContributorsData Science

ElasticSearch is a search engine and an analytics platform. But it offers many features that are useful for standard Natural Language Processing and Text Mining tasks. 1. Preprocessing (Normalization) Have you ever used the _analyze endpoint? As you know ElasticSearch has over 20 language-analyzers built in. What is an analyzer

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Customer Journey
Big DataContributorsMarketing & Sales

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey as they interact with your brand. Today, thanks to the

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Insurtech
ContributorsData ScienceInternet of ThingsTech Trends

Titled ‘Data Science for Banking & Insurance’, Dataiku’s free eBook includes recommendations, use cases, testimonials, and how-to checklists that enable you to make your mark in this new era of Fintech and Insurtech. Whether you are working in marketing, risk management, product design, finance, actuarial science, underwriting, or claim management,

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Second-Party Data
Big DataContributors

As 2017 quickly approaches, businesses are focused more than ever before on gleaning insights from first-party, third-party and most recently, second-party data. Yes, that’s right – second-party data. Now, some of you might be wondering, What exactly is second-party data? Unlike first and third-party data, second-party data is shared between

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predictive
ContributorsData ScienceRetail & Consumer

Smartphones have made it possible for businesses to monitor you at all times. Take a company like Google for example. You may look up the name of a restaurant over Google Search, turn on your navigation to the destination using Google Maps and perhaps also check for weather and traffic

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aidisrupt
Artificial IntelligenceContributorsData Science

You may not see it, but it’s there. Artificial intelligence, that is. It’s beating us at our most complicated games, helping curate the news we read every day, ever improving our search results, driving our cars, and on and on and on. We’ve entered into what some experts are calling

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polling
ContributorsData Science

One company correctly predicted both Brexit and Trump’s victory, using data insights that most pollsters missed. This is how to make your own. The US presidential election results sent shock waves around the world and led us to question the validity of political polls, one of the longest-standing and most

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op_mine2
ContributorsData ScienceMachine Learning

There’s a lot of buzz around the term “Sentiment Analysis” and the various ways of doing it. Great! So you report with reasonable accuracies what the sentiment about a particular brand or product is. Opinion Mining and Sentiment Analysis After publishing this report, your client comes back to you and

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