Michael Mathias
Author Archive

Michael Mathias

Michael joined Target Data as Chief Strategy Officer in 2016, and was promoted to President in 2017. Over the course of his 25-year career, he has been involved with several very successful growth businesses focused on enterprise-wide, direct to consumer marketing serving Fortune 500 companies.

BI & AnalyticsFinanceMarketing & Sales

Many marketers representing mid-market financial services companies labor under the impression that due to their size and scope, the data-driven marketing tactics used by the dominant players are simply out of reach for them. This is a shame and quite far from the truth. Data, analytics, technology and the overall

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