Mark Scott
Author Archive

Mark Scott

Mark Scott has more than 18 years of medical technology and health care provider marketing experience. Mark has driven several highly successful global re-branding and marketing communications efforts for such diverse healthcare organizations as Scripps, Carefusion, Alere and Masimo. Mark eats, sleeps and breathes marketing and brand. His expertise covers all the bases—from brand development, positioning and messaging; to brand identity, packaging and labeling; public relations; content marketing, website development; internal/employee communications; and global brand-launch activations. Mark has a Bachelors and a Masters Degree from the University of Western Ontario and won a number of awards for marketing and communications stuff over the years.

Big DataHealthcare

The U.S. produces 1.2 billion clinical care documents each year. These documents contain information about a patient’s medical history, doctor’s visits, hospital visits, previous treatments, procedures, test results and prescription medications. Physicians can access information about their patient from their electronic health record to weigh treatment options, but to really

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