Jacob Joseph
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Jacob Joseph

Jacob Joseph is a Data Scientist for CleverTap a user engagement
and personalization platform where he is an integral part in leading
their data science team. His role encompasses deriving key actionable
business insights and applying machine learning algorithms to augment
CleverTap’s effort to deliver world-class real time analytics to its
customers. Prior to joining CleverTap, he was involved in consulting
projects related to data science, fund management and investment
banking.

Data ScienceUnderstanding Big Data

In the world of data analysis, one tool is often left unused. While being a very powerful analytics tool, cohorts are often pushed aside due to their seemingly complex nature. With a lot to offer in the way of data analysis, let’s take a deeper (yet simplified) look into cohorts.

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