Harsha Hegde
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Harsha Hegde

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Target can tell when its shoppers are pregnant. Facebook conducts social experiments on us to see if we are emotionally vulnerable. How? Data intelligence! All this is possible because we share detailed information about ourselves with companies in almost every aspect of our life. When we browse on the internet,

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Case StudiesMachine LearningRetail & Consumer

When Netflix forayed into original programming by committing $100 million for two seasons of House of Cards, it did so without even watching the pilot. What made Netflix so confident that it thought this decision was a no-brainer? Big Data! Netflix is, at its core, a data-driven company that diligently

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