Bernard Marr
Author Archive

Bernard Marr

Data Science

The sheer volumes involved with Big Data can sometimes be staggering. So if you want to get value from the time and money you put into a data analysis project, a structured and strategic approach is very important. The phenomenon of Big Data is giving us ever-growing volume and variety

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Big Data

It’s all well and good to talk about customer experience and managing inventory flow, but what has big data done for me lately? I’ve rounded up seven of the most interesting — and unique — applications for big data I’ve seen recently and how they may be impacting your life.

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Big Data

Here’s the second part of my roundup of companies that will be making waves in the big data world this year. Whereas in part one I focused on the giants of the industry, which have been around since the start, in this post I look at the newer names which

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Data Science

Some companies really get big data. Not only do they realise size matters – they understand you also have to know what to do with it. Here’s a list of seven companies I think are at the top of the game, when it comes to cutting-edge use of data to

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Big Data

If you’re a young, male driver, or you have one in your family, you are no doubt aware of the astronomical price of car insurance. This is obviously because drivers in this category are involved in a higher number of accidents, so it seems fair that they pay more to

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Big DataCase StudiesRetail & Consumer

Amazon is a big data giant, which is why I want to look at the company in my second post of my series on how specific organisations use big data. We all know that Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized

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