It was announced earlier this week that Radius, a marketing intelligence platform, has secured $54.7 million in series C funding. The funding came from companies and individuals such as Founders Fund, Glynn Capital Management, John Mack formerly of Morgan Stanley, Charles Songhurst formerly of Microsoft, and actor and entrepreneur Jared Leto.

Founder and CEO, Darian Shirazi, a University of California, Berkeley, dropout who in 2005, at the age of 17 started working with Facebook as a software engineer, notes that companies going after business-to-business marketing—including Dun & Bradstreet, LinkedIn Corp., Oracle Corp., Salesforce.com Inc, Marketo and HubSpot—lack a “core competency in data science,” reports Wall Street Journal.

“As today’s marketers grapple with increasingly complex customer data sets, we’re developing revolutionary software fueled by data science to empower B2B marketers to understand their customers and grow their business,” writes Shiraz on his blog.

Radius provides sales and marketing teams with access to accurate, updated business information on 30+ million small-and-medium-sized businesses, with a team of more than 50, working out of San Francisco. The new funding will be used to expand its data science initiatives with intentions to remodel market and customer engagement strategies used by companies.

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(Image Credit: Eric Kilby)

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