SAN FRANCISCO — June 17, 2014 — Birst, the leader in Cloud BI, today announced Birst for SAP HANA to empower organizations to take advantage of Birst’s enterprise-caliber analytics capabilities on top of the latest in-memory technology from SAP. By combining the speed of HANA and the analytic horsepower of Birst, customers can analyze more data in more detail and do so faster than ever before.

Birst is providing a new native cloud alternative for SAP customers who have previously had to choose between aging legacy BI tools that take months to implement and require large teams to support, and limited data discovery tools that are restricted to analysts and create information anarchy with silos of analysis. With Birst for SAP HANA, everyday business users have the power to run robust analytics, including visualizations, dashboards and reports, on the fastest database available today. Paired with HANA, organizations can take advantage of Birst’s innovative Cloud BI platform to easily analyze huge data sets with sub-second response times.

“Birst and HANA are exceptionally well suited for each other. Birst is the only enterprise caliber BI solution designed with the agility that HANAmakes possible,” said Birst Co-Founder and Chief Product Officer Brad Peters. “Legacy BI is so brittle and cumbersome that much of HANA’s value is lost, and desktop discovery tools with their non-relational databases, can’t scale to the same types of problems that HANA and Birst can handle together. It’s truly a unique combination in the marketplace.”

Birst is the first and only BI platform that automates the building of a data warehouse within HANA, dramatically speeding up the time it takes to derive the benefits from in-memory performance. With Birst, SAP customers can access their existing HANA data live and combine it with their other data sources. By leveraging Birst, users can now can make real-time decisions onissues such as supply chain management, financial risk, and customer engagement. As more companies adopt in-memory computing technologies to handle a greater variety of data use cases, it becomes increasingly important to have an agile BI platform that provides immediate insights.

“In-memory computing technology is increasingly emerging as a key enabler for the digital business by empowering the agility, Web-scale processing and fast decision making needed to respond to the business challenges of the digital era,” wrote Massimo Pezzini, Vice President and Gartner Fellow.[1]

Birst for SAP HANA is now available. To learn more about how users can leverage Birst’s enterprise-caliber BI platform to gain rapid insight from in-memory databases, register here for a live Birst webinar, titled “Think Faster with Birst on SAP HANA,” on Thursday, June 26, 2014 at 10:00 a.m. PDT / 1:00 p.m. EDT, or visit www.birst.com/HANA.

About Birst

Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery,Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data—all types and sizes. Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast.Find out why more than a thousand businesses rely on Birst for their analytic needs. Learn to think fast at www.birst.com and join the conversation @birstbi.

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For moreinformation, contact:

Stacey Burbach

Birst, Inc.

415.310.9767

sburbach@birst.com

Mark Kember / Dawn Flynn

onebite

01635 887696

mark.kember@onebite.co.uk

dawn.flynn@onebite.co.uk

[1] “Cool Vendors in In-Memory Computing Technologies, 2014,”  April 11, 2014, Analyst(s): Massimo Pezzini | Joseph Unsworth | Tim Payne | Michele Reitz |Roxane Edjlali



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